Soccer World Cup improves Germany’s Image

World Cup 2006: Germany said a great “thank you” to all visitors who came from around the world to enjoy the Football World Cup 2006.

The survey compared Germany’s image before and after the FIFA World Cup 2006. According to the survey, Germany’s cosmopolitan outlook, hospitality and the quality of the host cities convinced visitors from all over the world. Germany’s profile achieved double digit growth – with the Brazilians being the most positive with a 20 per cent increase.

"It is incredible how much the fans and the worldwide media have contributed to the improved image in such a short period of time", claimed Petra Hedorfer, Chairwoman of the German National Tourist Board (Deutsche Zentrale für Tourismus e.V. - DZT).

Chancellor Angela Merkel recently came to same conclusion at the 10th Tourism Summit: "Wherever I go, Germany’s image abroad has substantially changed this year."

High occupancy rates in hotels

The World Cup proved to be a big success for Germany as a tourist destination. With two million nights accommodation it contributed to a record result of 52 million overnight stays by foreign visitors this year.

The DZT has estimated that this boost in popularity following the World Cup could lead to a five per cent growth in visitor numbers in 2007. That would set a new record.

The DZT expects to see continuing annual growth of three per cent in overnight stays by foreign visitors. The number of nights accommodation by overseas guests would rise to 61 million by 2015.

Tourism sector as an economic factor

This would lead to a growth in gross domestic product of 18 billion Euros by 2015. This is according to a calculation by the Institute of Economic Structures Research (GWS mbH).

The tourism sector is predominately made up of small and medium-sized businesses. It employs 2.8 million people and provides over 100,000 secure training places.

The German National Tourist Board in Frankfurt and its offices abroad have been active for the last 50 years. They promote Germany as a tourist destination on behalf of the Federal Government. The DZT has also been responsible for marketing domestic tourism across Germany since 1999.

The DZT looks after important international marketing. It develops service and activity oriented marketing concepts and organises marketing activities. It is also responsible for comprehensive distribution in growth markets. The DZT also works in close cooperation with partners from industry and associations.

December 15, 2006

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